Agenda | IP Awareness Summit

The 2025 IP Awareness Summit®

“Innovation, AI and Ownership - Building a bridge to the future”
Draft as of 12.23.24

8:00-9:00 PDT Registration - Coffee and informal discussion
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9:00 - 9:15 Welcome

Bruce Berman, Chairman & Co-Founder, CIPU; Brody Berman Associates
Andy Sherman, Executive VP and GC, Dolby
Loren Newman, Director, Policy & Business Affairs, Dolby

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9:15-9:45 Keynote: TBA
Topic: AI Advantages and IP Rights - Learning to live Together

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9:45 – 10:45 AI’s emerging role in innovation, creative expression and IP rights

AI LLMs can turn the data and content they are trained on into valuable responses.
How does efficiency of this nature facilitate invention? How might it discourage it?

Speakers:

- Policymaker - Jerry Ma (Chief AI Officer, USPTO)

- Author, The Big Steal - Jonathan Barnett, Dir Media, Entertainment, Tech Law; USC

- AI platform/LLM - OpenAI, Llhama, Gemini, or other

- AI ethics and regulation -

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10:45 – 11:15 Discussion Breakout - Facilitator-led
Do IP rights play a role in facilitating or impeding AI development?
The Cafe, Atrium and main space - 30 minutes

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11:15 – 12:15 Current Patent and trade secret strategies for generating
AI value and return

Over the past decade, patents, copyrights and trade secrets have been subject to pressure from legislation, the courts and media that have made sharing and monetizing inventions and content challenging. What combination of strategies are necessary for IP value and monetization to succeed today and how do we effect positive change?

Speakers:

- Licensing/monetization - Louis Carboneau (Tangible IP, ex-MSFT licensing exec)

- Valuation/M&A - Efrat Kasznik (Foresight Valuation; Stanford Business School)

- IP Hall of Fame - Brian Hinman (ex-Philips IP chief; IBM, InterDigital, Aon, Verizon)

- Xerox-PARC-SRI - Mike Waltrip (Director IP strategy and commercialization)

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12:15-1:15 Lunch in the Cafe
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1:20-1:30 Facilitators’ summary of first breakout
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1:30 - 2:00 Featured Speaker - Akeem Shannon,
'Shark Tank’ contestant, Flipstik inventor and entrepreneur

Topic: An inventor’s journey: From psych ward to ‘Shark Tank’ and beyond

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2:00-2:45 The shifting IP landscape: the U.S., Europe and Asia

Europe and China have been strengthening their innovation and IP systems,
as the U.S., once the Gold Standard for IP rights, continues to decline.
What are the possible impacts on evolving technologies like Gen AI and semiconductors?

Speakers:

- Asia IP expert - Mark Cohen (ex-Microsoft, USPTO and UC Berkeley)

- Joff Wild - Sisvel, Dir of Strategic Communications; fmr Editor-in-Chief, IAM

- Dolby Labs - Matt Roberts (Dir of Policy & Business; ex-Oracle, Beijing)

- Tencent – Daniel Marti (Head of Public Affairs & Global Policy; fmr White House IP Czar

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2:45-3:15 Discussion breakout - Facilitator-led

Ways to make IP rights meaningful to key audiences

The Cafe, Atrium and main space - 30 minutes

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3:15 – 4:00 Transparency Matters: Sharing IP source and changes to prevent abuse

Discussion about transparency and validation of content origination (provenance) and changes; the emerging role of the Adobe-led, open-source Content Authenticity Initiative in journalism, photography and creative expression, and the implications for other IP rights.

Speakers:

- Santiago Lyon (Adobe, Content Authenticity Initiative; war photographer)

- CAI member company

- Talal Shamoon (CEO, Intertrust Technologies, DRM leader; inventor)

- David Lowery (Singer-Songwriter, ‘Cracker,’ 21 albums; U. of GA School of Business)

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4:00 – 4:45 Entrepreneurs and investors: Identifying the latest IP challenges and opportunities

Where are the best opportunities for ideas and businesses today, and how is AI and IP likely to impact them? Small Language Models, healthcare AI, and possible open-source solutions.

Speakers:

- Bloomberg News, SF - Malathi Nayak (IP and litigation reporter)

- Innovation and IP authority - Adam Mosssoff (George Mason Law, Chair IP Forum, Hudson Inst)

- Stanford University VP Technology Transfer (ret) - Kathy Ku (Wilson Sonsini)

- James Conley- (NAI Fellow; inventor on 15 patents; Kellogg School of Management)

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4:45-4:55 Facilitators’ summary of second break out

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4:55 Closing remarks - What each of us can do

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5:00 – 6:00 Networking Reception in the Cafe: Cocktails, Hors d’oeuvres